109 - Hyperlocal marketing with Gary Kagan from Yelp

You might know Yelp for their restaurant reviews… but did you know 50% of what they do is for OTHER verticals?

This means there is a huge opportunity for you to help your clients generate more business from Yelp. On top of that, it’s another marketing channel for your own agency. 

Tune into this episode to learn how you can add more revenue to your agency and better support your clients. 

Sign up for the Yelp partner program at https://agencyhighway.com/yelp

Resources mentioned in the episode

• Yelp Advertising Partner Program

Connection with Gary Kagan

• Website
• LinkedIn

About Gary 

Gary Kagan is the Regional Director of Partner Sales at Yelp. He has personal experience in selling directly to SMB, Mid-Market, and Enterprise businesses.

As the first rep on the ground he helped build the Channel sales segment from $0 and no partners to what is now a meaningful revenue line for Yelp with hundreds of partners operating within the program. He now oversees sales teams and works with product, customer success, and operations to assist partners in successfully selling and optimizing Yelp's products.

Tip for the listener: If you have clients that are brick and mortar or service-based businesses reach out to [email protected]. You'll be able to connect with a representative in the partnerships department. We're happy to share our data with agencies along with complimentary audits of your client's businesses on Yelp.