089 - Lead generation using podcasts with Steve Gordon

Sometimes it seems like it’s getting harder and harder to stand out as a digital agency. In this chat, Steve Gordon from Unstoppable CEO shares a strategy that has worked extremely well as a lead generation and conversion strategy. 

It also happens to be a strategy that many well-known marketers use, which should give you some confidence in its effectiveness. 

Resources mentioned in the episode

• James’ system for following up with people and building relationships
• ...which was “borrowed” from Matthew Kimberly. Get his free book on the topic here
• Brennan Dunn episode where he talks about using events
• Learn more about how Steve can help here

Connect with Steve

• LinkedIn
• Twitter
• Facebook

About Steve

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEOTM Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

At age 28, Steve Gordon became the CEO of an engineering/consulting firm. It was baptism by fire... Steve knew nothing about marketing or selling services. His firm got all its business by word of mouth, and they enjoyed a healthy, growing business. But they never knew where the next client was coming from, or when he/she would arrive. Steve spent countless nights staring at the ceiling at 2am, worried about when the next client might come. So he began studying sales and marketing.

Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services. Today he continues sharing his expertise with clients across the world, opening their eyes to their unique growth opportunities and helping them build the right systems to attract their ideal clients.