047 - Profit metrics for agencies with Jason Andrew

Jason Andrew is a chartered accountant and has over a decade of experience as a business and corporate advisor. He works with a bunch of agencies, helping them to understand their numbers.

In this interview we dig into the profit metrics agencies should be looking at, and using your numbers to know when you can afford to hire your next employee. Most people go with their gut, but this takes a data-driven, financial approach.

We talk about:

• The best accounting reports to look at to get a real sense of how your business is doing
• How to know when to hire or first or your next employee
• The magic ratio of revenue to cost for each employee

Resources mentioned in the episode

• Stark Naked Numbers - Jason’s book
• Smart Books Online (SBO) - Jason’s business
• Medium blog for Start Naked Numbers
• Jason’s LinkedIn
• Bad Blood
• The Inventor

Connect with Jason

• LinkedIn

About Jason

Jason is a chartered accountant and has over a decade of experience as a business and corporate advisor, working with Government, mid cap and small businesses. He advises on a range of areas including mergers and acquisitions and transaction services, valuations, strategy and performance improvement. He also knows just enough about tax to be dangerous...

Jason is Co-founder of SBO.Financial, an accounting and operational finance business servicing clients across Australia and the USA. SBO was established to bring financial control, clarity and governance to entrepreneurs and high-growth businesses, helping them with cash flow, metrics and improving profitability.

Jason is passionate about helping business owners extract value from their numbers and data. His personal mission is to improve the financial literacy of entrepreneurs and change the current worldview of the accounting profession.

Jason writes long-form content on finance and decision making for business owners. He is the author of entrepreneurial accounting book, 'Stark Naked Numbers' - regarded as the Barefoot Investor for entrepreneurs, or ''4-Hour Work Week'' of finance and business.

Jason's work has been featured in business publications like Business Insider, Your Money and Startup Daily. Jason was recently announced as one of Smart Company's Top 20 Business Thinkers for 2018.